The Sitapura Gems & Jewellery Industry Association ( SGJIA ) has the following objectives in mind :
To attain a more prestigious status for the member manufacturing units and to promote the industry to overseas as well as the home markets through joint marketing activities.
To offer the members new business opportunities in marketing to new customers and assist in tapping unexplored markets.
To facilitate the exchange of best practices amongst the members in order to increase the productivity of the manufacturing units to enable strengthen the ability to compete in the global markets.
To promote cooperation and exchange of ideas with any society and or association having similar objectives to the SGJIA.